While video is the trend of the present, it is clear that the webinar is both the stuff of NOW and the wave of the future. Google Helpouts is getting into the game that YouTube and countless blogs and social media pages have been promoting for years - providing an online forum where people can seek the advice of experts from the comfort of their own home. But what makes a great -- and profitable -- webinar? There are endless examples of less than worthwhile content out there.
How can a brand know their investment in interactive video content will pay off?
Offer quality: This should go without saying, but too many people have been tempted by the format without first putting together a quality production. Your content and your presentation reflect on your company. Think first: What do you want that reflection to be? Furthermore, don’t just regurgitate something said at a previous webinar. You need to offer real value, even if people are only paying with it by email opt-in. Give them a reason to keep coming back, not just a string of breadcrumbs that leads to a nugget that turns out to be fools gold.
Keep it short or break it up: If you want greater participation, break up your content into individual topics and present several webinars on similar or related topics. Don’t subject your viewers to ponderous hour-dissertations. Shorter and topical is the name of the game. It not only invites feedback, it helps people stay on topic.
Added value: One final point, not really a tip, but vital nonetheless. Make sure to end with a definitive call to action. Whether you are trying to get their contacts, or trying to get them to sign up, or buy something, ALWAYS end with a call to action. Never just fade to black. You want them to come back for more, but even more than that, you want them to stick around just a little bit longer.
Ronn Torossian is one of America’s most prolific and respected public relations experts.
SOURCE http://insights.wired.com/profiles/blogs/3-tips-for-excellent-webinars
How can a brand know their investment in interactive video content will pay off?
Offer quality: This should go without saying, but too many people have been tempted by the format without first putting together a quality production. Your content and your presentation reflect on your company. Think first: What do you want that reflection to be? Furthermore, don’t just regurgitate something said at a previous webinar. You need to offer real value, even if people are only paying with it by email opt-in. Give them a reason to keep coming back, not just a string of breadcrumbs that leads to a nugget that turns out to be fools gold.
Keep it short or break it up: If you want greater participation, break up your content into individual topics and present several webinars on similar or related topics. Don’t subject your viewers to ponderous hour-dissertations. Shorter and topical is the name of the game. It not only invites feedback, it helps people stay on topic.
Added value: One final point, not really a tip, but vital nonetheless. Make sure to end with a definitive call to action. Whether you are trying to get their contacts, or trying to get them to sign up, or buy something, ALWAYS end with a call to action. Never just fade to black. You want them to come back for more, but even more than that, you want them to stick around just a little bit longer.
Ronn Torossian is one of America’s most prolific and respected public relations experts.
SOURCE http://insights.wired.com/profiles/blogs/3-tips-for-excellent-webinars
